14 things you can learn from the Google story

the google story

  1. Connections – human, computer, biology – are everything. Life = networks.
  2. Never compromise your ideals because someone said it’s impossible, stupid, or a waste of time.
  3. Do focus on changing the world, don’t focus on the money. If you provide value, the money will come.
  4. Have a healthy disregard for the impossible. If someone hasn’t done it yet, that doesn’t mean it’s impossible.
  5. Money is a problem, not a solution. Money cannot solve your problems, but your solutions can solve the money problem.
  6. Value creativity, not money. View creativity as your company’s true bottom-line, or your company will stop growing and die.
  7. Go against the grain. Don’t believe in other people’s visions for you, believe in your own.
  8. Speed is more important than looking good. A shiny, beautiful car isn’t impressive when it gets overtaken by an old jalopy; the same applies to software.
  9. Organic growth is best. Only grow as fast as you need to, don’t waste money on advertising a product you won’t want your mom to use.
  10. Focus on users above all else, e.g. don’t do something that might annoy your users just to make more money, they won’t forget.
  11. Never betray users’ trust, or anyone else’s.
  12. Spend 20% of your time on blue-sky ideas without worrying about how they will make a profit. If it might change the world for the better, it needs to be done, even if it can’t make money.
  13. Don’t make enemies of your competitors to stay driven. Be driven by your own values and mission.
  14. Beat your own path through the wilderness.

These are the flashes of insight I had while reading The Google Story, please add your own in the comments.

2006.09.16