How to blog effectively for business

remarkable.jpgFollow the example of Trizle. Their blog doesn’t even mention what they do, all it does is provide useful information to entrepreneurs (their target market) with unexpectedly offbeat and entertaining writing. People expect business blogs to be boring and dull, so surprise them by being remarkable!

  1. Be remarkable. If it’s not new and unique, it’ll disappear in the noise of the internet.
  2. Provide useful information. People care about themselves, not your business, so give them something they need for free before selling yourself.
  3. Don’t push your products, push your target markets’ dreams.
  4. Appeal to your readers’ senses, with visual, auditory, and tactile language and images.
  5. And most importantly, don’t be afraid to experiment until you find what works with your audience.
2007.09.14