Blogging web of trust

web of trustRich…! says we should Ignore other bloggers!, because specialised sites like the KEO rugby blog get more traffic. I disagree.While KEO may be South Africa’s most popular blog, I don’t think it’s the most important one (for me at least). Come to think of it, no blog will ever be the most important. The best a blog can do is write a brilliant article that gets noticed and spread by word of mouth, but even the most brilliant articles are usually surrounded by fluffy entries I don’t care about. Linking between bloggers generates a web of trust. If I see that Annie, whose opinion I respect, has linked to Bob, then I’ll read Bob’s blog entry and maybe his blog as well. Specialised topic sites like KEO don’t need this trust web, because all they’re writing about is rugby, and if you’re interested in rugby you’re likely to read all the entries on the site. The rest of us need a way to filter out entries we’re not interested in. So while I might be interested in 9 out of 10 entries on Annie’s blog, I’m only reading 1 out of 10 entries on Bob’s blog, so I trust Annie to point me to the interesting entries on Bob’s blog so I don’t have to read all of the boring ones. Advice for bloggersFocus on writing about stuff that matters to you and that you feel passionate about. If you’re excited about something, other people will get excited about it and keep reading. But please, for my sanity, don’t blog something you’ve seen more than twice already if you’re not adding anything interesting to it!If you’re linking to something, tell me why I should read it. My time is precious.Forget about limiting yourself to one popular topic; writing about Paris Hilton’s latest exploits might get you traffic, but if you don’t really give a damn about her then that’s a good way to get bored of blogging and contribute to the masses of dead blogs out there.