Food colourant saga continues

What gives Nesquik Strawberry its bright pink colour? A combination of two synthetic red food dyes – Ponceau 4R (E124) and erythrosine (E127).

The former appeared in this column last week, as it’s one of six colourants found in a UK study to aggravate behavioural problems in children

News – Finance/ Labour: Colourant saga continues

Now I know why I have a ten second attention span and – hey look, kittens! – can’t focus: it’s all thanks to a Nesquik Strawberry addiction in my youth! Look at any food label these days and you’ll see long lists of new chemicals getting thrown into everything, and it makes me wonder how many of those chemicals will have a news story like this one in ten years when we’re all getting cancer.